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International Marketing Programs

Five Categories of Potato Products

As representatives of the U.S. potato industry, we believe that the quality, consistency, and variety of potato products from the United States offer a unique opportunity. Potatoes USA promotes five categories of potato products: fresh table-stock potatoes, fresh potatoes for processing, frozen potato products, dehydrated potato products, and seed potatoes. Our goal is to establish a partnership with you supporting our mutual objective of increasing demand and profits.

FOODSERVICE

An endless variety of products and preparation methods makes potatoes one of the most versatile products available for foodservice use. Potatoes USA can provide training, help introduce new U.S. potato dishes to your operation that customers will crave, and make potatoes one of your most profitable menu items.

RETAIL

When it comes to food, today’s retail consumer is looking for quality and convenience. U.S. potato products offer both, and Potatoes USA has carried out extensive research on how retailers can improve their profits from potatoes. Potatoes USA can provide merchandising tips and market insights, as well as storage, handling, and nutrition training to ensure potatoes are available and promoted effectively to consumers to drive retail sales.

CONSUMER RELATIONS

Potatoes are a gateway to a world of culinary wonder. Marketing programs conducted by Potatoes USA educate consumers about the nutritional and performance benefits of eating U.S. potatoes and provide recipe inspiration to get more people around the world eating more U.S. potatoes in more ways.

INGREDIENT

Potatoes offer an unexpected and innovative twist as an ingredient to enhance food products. Utilizing research, Potatoes USA provides education, support, samples, and inspiration to food manufacturers on the benefits and usage of U.S. potatoes as an ingredient.

SEED EXPORT PROGRAM

U.S. certified seed potatoes provide potato growers around the world with a wide variety of high-quality potatoes for local consumers. Potatoes USA works to expand market access for U.S. seed potatoes, conduct field trials to determine the best varieties for specific markets, demonstrate to growers the benefits of U.S. seed potatoes, and connect those growers and importers with U.S. suppliers.